Sugarpill Cosmetics is a cruelty-free line of vibrant, richly pigmented cosmetics based in Los Angeles, CA.
The dream began in 2003, when I was a party girl running my own DIY punk fashion line called Shrinkle. While showcasing my clothing online, I received numerous inquiries about the dramatic, intensely hued makeup I wore, which I adopted from performers in the underground drag clubs I’d been frequenting since I was a fake ID-toting teen.
Outside of the bubble of color I lived in, beauty brands were only pushing products that promised to accentuate natural beauty and conceal “flaws.” Fashion magazines warned against pairing bright blue eyeshadow with bold lips, lest one attracts too much attention. If you wanted to experiment with fun colors, you had to hunt down theater or Halloween makeup, which often smelled like crayons and sweat.
When I realized there was a huge demand for bright, unique makeup in the club scene, I decided to make it more accessible by selling makeup from the theater store alongside my clothing. It was an instant hit, but I wished I had control over the quality, formula, and color selection.
I dreamed of a makeup line that offered daring shades other brands were afraid to make, in a professional-grade, high-end formula - all wrapped up in the most adorable packaging ever. I wanted makeup that was unapologetically fun and encouraged individuality and creativity. Inspired by the colorful characters in my life, I began to develop my own unique brand of cosmetics for those of us who did not feel there was a makeup brand that represented our unconventional lifestyles.
After five years in development, Sugarpill launched its eagerly anticipated collection of insanely bright eyeshadows on Valentines Day 2010. Within months of its launch, Sugarpill had become a cult favorite of the indie makeup world. We have since expanded our range to include liquid lipsticks (our first shade being Trinket, the original matte-to-sparkle formula that kicked off the worldwide craze!), traditional creamy lipsticks in bold mattes and metallics, neon pigments, vegan lashes, and glittering nail lacquers. We have never lost sight of our mission to create unique makeup for unique individuals.
As a supreme animal lover, keeping Sugarpill cruelty-free was never a question. To me, "cruelty-free" isn't just a marketing gimmick. By offering a beautiful selection of cruelty-free cosmetics - most of them vegan - I hope to show people how fun and easy it is to make animal-friendly choices.
Seeing my vision come to life has been a dream come true, and I could not have done it without you!
Shrinkle illustration by J. Gheduzzi