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Amy Doan Shrinkle Sugarpill
I'm Amy Doan, the founder of Sugarpill! Since 2010, we've been an innovator in cruelty-free, bold, and richly-pigmented cosmetics. We make unapologetically cute makeup and believe in the freedom of limitless self-expression through makeup.

The dream began in 2003. I was frustrated by a beauty market saturated with products which focused on natural beauty, concealing “flaws,” and blending in. Inspired by the colorful characters in my life, I began to develop my own unique brand of cosmetics for beauty rebels who can’t help but stand out from the crowd!

Sugarpill launched our first collection of insanely bright eyeshadows on Valentines Day 2010. Within months of launch, Sugarpill had become a cult favorite of the indie makeup world. We have since expanded our range to include lip color, vegan lashes, and colorful palettes.

Sugarpill Dumpster Cat Turkey

Keeping Sugarpill cruelty-free was never a question. To me, "cruelty-free" isn't just a marketing gimmick. By offering a beautiful selection of cruelty-free cosmetics - most of them vegan - I hope to show people how fun and easy it is to make animal-friendly choices.
Seeing my vision come to life has been a dream come true, and I could not have done it without you!

Amy (@shrinkle)
and Turkey